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Net Income: Cut Costs, Boost Profits and Enhance Operations Online,coauthored by Jeff Senne' and Wally Bock, has been described by Netscape's James Barksdale as “an operating manual for results.” We wrote this book for a very simple reason -- we couldn’t find a book we could recommend to our clients about how to use the technologies of the Internet and World Wide Web to produce profits. There were lots of books, good ones, on marketing, but almost nothing on where we felt the big profits were. We even considered calling this book, “Hidden Profits” for that reason. This book is about how real people, from both large and small businesses are using net and web technology to improve their bottom line. We’ve tried to give you both the stories of how they do it, and the principles you can apply to your own operation. We’ve covered both potential and pitfalls, because that’s what our clients usually want to know. This web site will give you an overview of the book. Here’s a quick look at the NET INCOME's Table of Contents. Use RealAudio and Check Out Patrick D'Acre of CyberRadio's "Conversations with an Expert" Interview with Jeff Senne' on "How Companies are Making a Profit on the Internet" The video of Wally and Jeff's PBS special "NET INCOME: Making a Profit on the Internet" is now available! We have them available for $24.95. To order your copy now got to Order Net Income and in the "Comments or Special Instructions" field at the bottom that form add PBS VIDEO REQUESTED. Table of Contents * Foreword by James Barksdale, CEO, Netscape Communications * Introduction * Chapter 1: The TACTICS Action Planning System * Chapter 2: Product Development * Chapter 3: Manufacturing and Quality Assurance * Chapter 4: Administration * Chapter 5: Recruiting and Training * Chapter 6: Enhancing Sales Effectiveness * Chapter 7: Enhancing Service Delivery * Chapter 8: Fulfillment and Distribution * Chapter 9: Customer Service * Chapter 10: Leadership * Chapter 11: Finding Your Way to a Profitable Net/Web Strategy We’ve also included some excerpts that we thought you’d find interesting. We’ve selected the Foreword, by James Barksdale, because it will give you an idea of why he thinks this book will help your bottom line. And we’ve included our Chapter 11: Finding Your Way to a Profitable Net Strategy so you can get an idea of how we write and what we cover. | |
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